Raise of Amul and farmers of India

India is the world's largest milk producer, and the milk is exported not only to different parts of the country, but also to different parts of the world. The situation was not the same in the 1940s, when farmers were struggling to sell their milk because contractors offered it at a lower price. The farmers went to Sardar Valabai Patel to ask for a solution to the low-cost prices that the vendors had offered them, and as a result, the contractors who act as an intermediary between the customer and the farmers made more money.

Patel ji advised the farmers to form a cooperative union and lobby the Bombay government to purchase products directly from the union rather than from contractors. Patel ji also advised farmers to join hands together and go on strike if their demands were not met by the government. He summoned Morarji Desai to assist the farmers throughout the process, and the farmers gathered together to form the Kaira District Co-operative Milk Producers Union Limited. The officials initially refused to accept the farmers' demands, as expected, but as the farmers stated, they went on strike for 15 days. The state of Bombay did not have a single drop of milk and thus had to give in to farmer demands.

The strike was successful, and the farmers achieved financial independence and began to prosper. A month later, a census was taken, and the union produced 5000 liters per day, which is great news for the farmers' livelihood. After a few years, India achieved independence, as did the farmers, whose products were then available to the general public. At the same time, Varghese Korean, the father of the white revolution, was appointed as the head of the dairy sector monitoring. Korean was uninterested in the dairy industry but accepted the position due to the government scholarship. He was fascinated by machines and considered using well-designed machines to revolutionize milk production during his tenure.

The revolution is one of the primary reasons why farmers across the country can sell their dairy products while maintaining ownership of the products. 70% of Indians rely primarily on agriculture, and this revolution provided moral support to farmers. Following the revolution, the union began producing milk in excess of demand and considered making milk products from surplus milk.  There was a well-known company called Polson in the diary market at the time.  To survive in the market, the union had to outperform the products produced by Polson, and they named their union Amul, which is one of the forerunners in the dairy industry currently.

Amul initially encountered some difficulties during its launch, but it quickly gained recognition and success. Amul became a leading manufacturer of milk products and, with the help of Jawarhal Nehru, launched the Amul programme on a large scale throughout India. Currently, 36 lakh women farmers are employed, and amul products can be found in every household. A proper union structure has now united all of the farmers, and the milk produced is properly utilised. Do you think this structure should be implemented in other sectors, such as agriculture, to help farmers?